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Celebrating Global Day of Parents

This month, we celebrate the Global Day of Parents. Parenting is one of the greatest joys in life – and one of its greatest challenges. We’re here to celebrate these beautiful moments with you and provide the knowledge, support and reassurance you need along the way.

Thriving together

As a new parent, you always want to do your best. It’s easy to feel the pressure of getting everything “right”. But the truth is, no one has all the answers. And what feels right for some, may not for others.

Trust your instincts and know that SMA® Baby Club is always here to help you find what works for you. Providing you with personalised nutrition and parenting support alongside your baby's healthy growth and development throughout the crucial first 1000 days.

Join the SMA® Baby club and get access to all the tools and personalised content you need for you and your baby.

Join now


Empowering parents everywhere

We know first hand that parenting can be more complex and messy than we might have initially thought, and with all the external and internal pressures we put on ourselves, navigating this space can be difficult.

SMA® Baby Club strives to make a real difference by empowering parents to make informed decisions. We offer expert-based nutrition advice, personalised tools, and parental support across the first 1,000 days of parenting and beyond.

Join now

Parenting under pressure

Juggling the work life balance? Struggling with your mental health? Hungry for information? Hear some real parent talk and know you’re not alone.

Join now


SMA Careline®

Need expert advice or support 24/7?

We have a dedicated team of expert parents with first-hand experience in everything related to babies. They also have access to expert healthcare professionals such as registered dietitians and nutritionists to answer your questions.

Get in touch