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SMA® Baby Club
Six great reasons to join us.

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For parents, at all stages of your baby journey

Important advice to parents

We believe that breastfeeding is the ideal nutritional start for babies and we fully support the World Health Organization’s recommendation of exclusive breastfeeding for the first six months of life followed by the introduction of adequate nutritious complementary foods along with continued breastfeeding up to two years of age.

We also recognise that breastfeeding is not always an option for parents. We recommend that you speak to your healthcare professional about how to feed your baby and seek advice on when to introduce complementary feeding. If you choose not to breastfeed, please remember that such a decision can be difficult to reverse and has social and financial implications. Introducing partial bottle-feeding will reduce the supply of breast milk. Infant formula should always be prepared, used and stored as instructed on the label in order to avoid risks to a baby’s health.

1,000 Day journey

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Conception

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Pregnancy

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Newborn

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Baby

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Toddler

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Smart parenting - the Mother of all Checklists

Our free, smart app for new parents and parents-to-be. Welcome to smart parenting.

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About us

About us

SMA® Nutrition have been leading baby nutrition research for over 100 years. Our team of nutritionists have expert understanding of the evolving nutritional needs of babies as they go through an amazing period of physical growth and cognitive development - from newborn through to toddlerhood.

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LITTLE STEPS PLANTYGROW

Introducing NEW LITTLE STEPS® PLANTYGROW Growing Up Drink!

It’s a new plant-based growing up drink, an alternative to milk, that’s nutritionally designed for toddlers 1-3 years.

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Supporting parents for 20 years

Our expert team of mums are here to reassure and empower you through the early years of parenting with specialist tips, advice and guidance. And to lend you a friendly ear when you need it most.

Claire

Nursing background

“Being a new parent can be overwhelming and lonely at times, even as a nurse with lots of experience. I had all the knowledge but still had to try different things to see what would work. This background is extremely helpful now, when I'm chatting to all the mums and dads with similar issues. I am happy to help and listen. I believe parents should follow their instincts.”

Michelle

Mum with experience of a premature baby and dealing with intolerance

“I have worked on the SMA Careline for 13 years. My daughter was premature at 31 weeks so I know how difficult feeding can be, and my second child developed lactose intolerance. It’s a very satisfying job when you can help a new mum feel better. I believe routine is very important and that mum always knows best.”

Bev

Midwifery background

“I have been working with the Careline team for many years and have nursing and midwifery experience. I’m able to offer advice on all aspects of feeding babies, breastfeeding and bottle-feeding and have lots of good advice for new mums. I believe that new mothers should try to rest when baby has a sleep, and to go with what you feel is right for you and your baby.”

Kim

Quality and safety

“Working as part of the SMA Careline team, I enjoy helping parents with all their questions, sharing my knowledge and expertise built up over the years. Quality and safety is my specialism. Having brought up two children alone, I am very empathetic to all parents having to cope on their own. I can be available to help at any time, particularly during times when healthcare professionals are not so easily accessible to parents. I understand that sometimes you just need a friendly ear to let you know you are doing fine.”

Mandy

Careline lead

“I am a founding member of the Careline Team – I’ve had thousands of conversations on baby care during my time at SMA® Nutrition. I also have years of experience of being a mum. I know how reassuring it can be to hear advice and support from someone who's been there and done it. Our Careline is a bit like a family, we work together to give the best service we can – the most important job is for us to be there to listen when a parent needs it most.”

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