The wonder of breast milk

Everything you need to know about the many wonderful things breast milk does but were too busy to ask

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SMA® Baby Club

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Dear Parents,

As we are now seeing increasing cases of COVID-19 the Government has re-imposed restrictions on our daily lives.

I wanted once again – as I did back in March - to reassure you that, our teams at SMA Nutrition are all working tirelessly to ensure that we provide you with everything you need from us during these difficult times.

We learned a lot from the experience earlier in the year where there were out of stock issues due to panic buying. We have looked again at our systems to make sure that they are robust and able to maintain supply of our products so that they are available to you.

We had many phone calls from parents to our Careline team with COVID-19 related questions during the first lockdown, so we have updated our extensive FAQs list to respond to your questions, including the latest government guidance. I hope you will find those helpful.

Like you, many of our team are parents of small babies and toddlers, and have had to adapt to a new way of family life, spending more time at home and with options for recreation with the children outside quite limited. So, we have put together tips and ideas on how to keep your little ones occupied and happy now that days are also shorter, maintaining a so-much-needed routine for them, and hopefully even finding some time for self-care to keep you going.

We hope you will find the tips useful, and please know that you can always contact us via our Careline for any questions or concerns you have.

This pandemic will not last forever, and positive news on the vaccine keeps us all hopeful, but the last few months have proved the importance of staying connected in these isolating times, which I hope will remain once it is over. Our commitment to you, for now and always, is to be here to support you throughout the wonderful, rollercoaster journey of parenthood.

My very best wishes
Vicky Woods
Managing Director, SMA Nutrition

1,000 Day journey

For parents, at all stages of your baby journey

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Our new arrival - the Mother of all Checklists

Our free, smart app for new mums and mums-to-be. Welcome to smart parenting.

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About us

SMA® Nutrition have been leading baby nutrition research for over 100 years. Our team of nutritionists have expert understanding of the evolving nutritional needs of babies as they go through an amazing period of physical growth and cognitive development - from newborn through to toddlerhood.

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Ever wondered about the wonder of breast milk?

Enter the amazing world of breast milk here.

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NEW SMA® ORGANIC Follow-on and Growing up Milk

Certified organic and backed by 100 years of leading baby nutrition research.

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Save with SMA® Baby Club rewards

Collect cashback now!

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Supporting parents for 20 years

Our expert team of mums are here to reassure and empower you through the early years of parenting with specialist tips, advice and guidance. And to lend you a friendly ear when you need it most.


Nursing background

“Being a new parent can be overwhelming and lonely at times, even as a nurse with lots of experience. I had all the knowledge but still had to try different things to see what would work. This background is extremely helpful now, when I'm chatting to all the mums and dads with similar issues. I am happy to help and listen. I believe parents should follow their instincts.”


Quality and safety

“I have been part of our Careline for a number of years and my knowledge and experience in the quality and safety of our products has enabled me to give parents the reassurance they need. I’m always here to help, as I still remember the nervousness of being a first time mum and wanting to get everything just right.”


Mum with experience of a premature baby and dealing with intolerance

“I have worked on the SMA Careline for 13 years. My daughter was premature at 31 weeks so I know how difficult feeding can be, and my second child developed lactose intolerance. It’s a very satisfying job when you can help a new mum feel better. I believe routine is very important and that mum always knows best.”


Midwifery background

“I have been working with the Careline team for many years and have nursing and midwifery experience. I’m able to offer advice on all aspects of feeding babies, breastfeeding and bottle-feeding and have lots of good advice for new mums. I believe that new mothers should try to rest when baby has a sleep, and to go with what you feel is right for you and your baby.”


Quality and safety

“Working as part of the SMA Careline team, I enjoy helping parents with all their questions, sharing my knowledge and expertise built up over the years. With Maggie, quality and safety is my specialism. Having brought up two children alone, I am very empathetic to all parents having to cope on their own. I can be available to help at any time, particularly during times when healthcare professionals are not so easily accessible to parents. I understand that sometimes you just need a friendly ear to let you know you are doing fine.”


Careline lead

“I am a founding member of the Careline Team – I’ve had thousands of conversations on baby care during my time at SMA® Nutrition. I also have years of experience of being a mum. I know how reassuring it can be to hear advice and support from someone who's been there and done it. Our Careline is a bit like a family, we work together to give the best service we can – the most important job is for us to be there to listen when a parent needs it most.”

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Sorry, Live Chat is unavailable at the moment. We're always around for a call though on 0800 0 81 81 80 in the UK or 1800 931 832 in Ireland. Or you can email us.

Just for you – the benefits of SMA® Baby Club

Five great reasons to join us.


A welcome pack that’s unique to you.

Your very own ‘Baby Time’ calendar covering the milestones of baby’s first 1000 days.


Personalised emails supporting you from pregnancy to toddlerhood.

Regular emails full of tips and insights tailored to the age of your baby.


Advice 24/7 from our expert Careline team.

Our team of Careline experts has parenting and midwife experience with in-depth knowledge of feeding issues and everything else baby-related.


Members-only privileges to look out for.

For SMA® Baby Club members the competitions, offers and surprises keep on coming so keep your eyes peeled.


Useful tools for every step of your journey.

Need an ovulation calendar? How about a baby name generator? Our tools answer all the big questions.

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Important: You are registering on If you are resident in the Republic of Ireland, please register at

Important advice to mothers

The World Health Organisation (WHO) recommends exclusive breastfeeding for the first 6 months of life. SMA® Nutrition fully supports this and continued breastfeeding, along with the introduction of complementary foods as advised by your healthcare professional.