The UK's First Baby TRYathlon
We’ve launched the UK’s first Baby TRYathlon to showcase the importance of Vitamin D and iron for toddlers after research1 reveals almost half (47.4%) older infants and toddlers worldwide are deficient in iron and one in five children aren’t getting enough Vitamin D2.
Our Baby TRYathlon comprises a seven strong baby squad that’s spearheaded by Olympic Swimmer Rebecca Adlington and her two-year-old, Albie.
Watch our introduction video
The baby squad is being guided by our sleep, movement and nutrition experts from SMA® Nutrition through a vigorous three-week coaching programme developed to prepare them for the inaugural Baby TRYathlon that comprises three events: the crawl, the push, and the bean bag throw.
You can follow the journey of our baby squad at @SMANutritionUKI where we’ll be posting weekly content of our little athletes preparing for the big day and of course the actual Baby TRYathlon event!
For parents eager to give the training a go with their little ones at home, we have included the challenge programme below.
Want to win some amazing prizes? Check out our pinned prize draw post on Instagram @SMANutritionUKI. Simply follow us, like the post and comment with your child’s favourite activity to be entered into our prize draw.
For an additional 5 entries into the draw post a photo on your feed of your child doing one of the TRYathlon challenges with the hashtags #TRYathlon #SMAfollowonmilk #SMAgrowingupmilk and tag @SMANutritionUKI on the post. Make sure your post is set to public.
You will automatically go into the draw to win one of 4 x one hour sleep consultations with our sleep expert Leigh Swanborough, 1 signed T-shirt from Olympic Gold Medallist Rebecca Adlington, 40 limited edition SMA® PRO Follow-on and Growing-up milk TRYathlon branded t-shirts for your child. Click here for the full terms and conditions.
Now, onto the challenges!
1. The Nutrition Challenge
SMA® PRO Follow-on and Growing-up milk challenges parents to create delicious and nutritious meals for the little ones.
2. The Sleep Challenge
SMA® PRO Follow-on and Growing-up milk challenges parents to give their children daily REST: ROUTINE, ENVIRONMENT, SCREENS AND TIMINGS.
3. The Movement Challenge
SMA® PRO Follow-on and Growing-up milk challenges parents to get their child to engage in sensory play.
IMPORTANT NOTICE: Breast milk is best for babies and breastfeeding should continue for as long as possible. SMA® PRO Follow-on Milk is for babies over 6 months, as part of a varied weaning diet. Not intended to replace breastfeeding. SMA® PRO Growing Up Milk is suitable for young children from 1-3 years, as part of a varied and balanced diet and it is not a breast milk substitute.
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References
- World Health Organisation (2009), https://apps.who.int/iris/bitstream/handle/10665/43894/9789241596657_eng.pdf
- Public Health England (2022), https://www.gov.uk/government/news/new-review-launched-into-vitamin-d-intake-to-help-tackle-health-disparities