SMA® Follow-On Baby Milk Voted Product of the Year 2026

Introduction

SMA® Follow-On Baby Milk Powder has been voted a Product of the Year in the Follow-On Milk category, in a survey of 8,000 people by Kantar! This incredible recognition does not just belong to our dedicated team of SMA® experts who work tirelessly to make our baby milks the best they can be, but to the parents who chose SMA® Follow-on Milk.

Every single vote we received represents a family who trusted us during one of the most important times in their baby’s development, and that is not something we take lightly.

To every family who's ever prepared a bottle of SMA® Follow-on Milk, dealt with the midnight feeds, navigated the weaning journey with us by your side, thank you. This award is as much yours as it is ours.

The Mirror covered all the Product of the Year 2026 winners, showcasing products that genuinely made a difference to British families this year. Being named among them is an honour we're incredibly proud of.

Why Parents Choose and Trust SMA® Follow-on Milk

For over 100 years, we have had one focus – to earn parents’ trust by providing expert-backed nutrition. We all know how important nutrition is at all stages of life. But between six and twelve months is a critical time for developing good gut health. As babies transition to solid foods, they are learning to process new textures, flavours and nutrients all while their gut microbiome – the foundation of their adult immune system – develops rapidly.

How does SMA® Follow-On Milk support gut health? SMA’s Follow-On Milk, voted the number one Follow-On Milk in the Product of the Year survey of innovation, contains a unique multi-fibre blend of 2’FL & GOS scientifically proven to increase the number of friendly bacteria in baby’s gut.

We know that follow-on milk that is designed for tiny tummies is a top priority for parents. In fact, it is the second most important factor parents look for when choosing a baby formula brand to feed their little one.

We know that follow-on milk that is designed for tiny tummies is a top priority for parents. In fact, it is the second most important factor parents look for when choosing a baby formula brand to feed their little one.

• 100% Vitamin D* - to support the normal function of a baby’s immune system and 77% iron* to support normal cognitive development
• A unique multi-fibre blend of 2’FL and GOS scientifically proven to increase the number of friendly bacteria in baby’s gut
• Omega 3 & 6 – essential fatty acids needed for normal growth and development**

*A 600ml daily intake of SMA® Follow-on milk delivers 100% of baby's daily recommended amount of Vitamins D and 77% of iron 
** Beneficial effect of essential fatty acids is obtained with a daily intake of 2 g of α-linolenic acid and 10 g of linoleic acid

What makes the Product of The Year Award Different?

Product of the Year awards are not like other industry accolades or awards judged by expert panels. This recognition comes from real consumer experience. In the Follow-On Milk category, this most likely means parents who have used the product, seen the results and felt confident enough to vote for it.

Whether you have already been using our clinically proven SMA® Follow-on Milk or you are just discovering us now, we are here to support your family’s feeding journey by providing expert-backed nutrition that is designed for tiny tummies.

Thank you for trusting us with something as precious as your baby’s nutrition.