Nutrition and support for newborns
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Support & Services
Find out more on our Smart parenting programme offering the latest expert advice and support for new parents. We hope it will provide support when you need it and bring fresh insights into the changing world of parenting.Find out more
As part of our commitments as an infant nutrition company, we appreciate the importance of protecting the planet that today’s babies will inherit. Read more about our sustainability commitments.Learn more
The best way to feed a baby is to breastfeed, as breast milk provides the ideal balanced diet and protection against illness for your baby and also many non-nutritional benefits for both baby and mother. We recommend that you speak to your healthcare professional when deciding on your choice of feeding your baby. Professional guidance should also be sought on the preparation for and maintenance of breastfeeding. If you do choose to breastfeed, it's important to eat a healthy, balanced diet. Infant formula is intended to replace breast milk when mothers choose not to breastfeed or if for some reason they are unable to do so. A decision not to breastfeed, or to introduce partial bottle-feeding, will reduce the supply of breast milk. If for any reason you choose not to breastfeed, do remember that such a decision can be difficult to reverse. Using infant formula also has social and financial implications which must be considered. Infant formula should always be prepared, used and stored as instructed on the label, in order to avoid risks to a baby’s health.