
The content of the Midwife Live Chat introduction image reads:
Through the noise, the data, the opinions, the judgement; instinct is still there...
Trust it.
Personalised one-to-one advice from qualified midwives.
SMA® Baby Club helping you go with your gut!
Midwives
Live chat available Mon-Fri 10am to 8pm excluding bank holidays
Quick response
Chat with an expert in under 2 minutes.
At your convenience
Whether you’re out & about or from the comfort of home.
It’s free
SMA® Baby Club exclusive member benefit.
Meet the team
SMA® Baby Club
Just for you - the benefits of SMA® Baby Club
Join the SMA® Baby Club – your trusted companion from pregnancy to toddlerhood! Enjoy 24/7 expert advice, personalised emails, exclusive offers, and helpful tools tailored to every step of your parenting journey. Join us and make every moment with your little one even more special!
Expert content
Useful tools
Frequently asked questions
When you access Midwife Live, you’ll be connected to a midwife from Epical Global. Although Epical Global is affiliated with SMA® Baby Club, the advice they provide is independent.
Yes, all the midwives on the Epical Global team are fully qualified, insured and are registered with the Nursing & Midwifery Council, the independent regulating body for nurses and midwives in the UK. Epical Global is also regulated by the CQC (Care Quality Commission).
Yes, the health visitor on the Epical Global team is fully qualified, insured and registered with The Nursing & Midwifery Council, the regulating body for nurses and midwives in the UK. Epical Global is also regulated by the CQC (Care Quality Commission).
Yes, the dietitian on the Epical Global team is fully qualified. Sophie Mumby RD MNutr PGCert, is a Registered Dietitian and her qualifications are a first class honours undergraduate masters degree in Nutrition and Dietetics and a post graduate certificate in Eating Disorders.
The service provided by Epical Global is for informational and educational purposes only. It is not a substitute for personalised medical care or emergency services. If you are in labour, experiencing a medical emergency, or have urgent concerns about your health or your baby’s wellbeing, please contact your healthcare provider or emergency services immediately. See Epical Global's Midwife Live Chat disclaimer for more info.
You can use the Online Midwife Chat service as frequently as you would like. There is no limit to how many times you can access it.
The Midwife team are available from 10am to 8pm Monday to Friday. However, SMA Careline® is available around the clock if you’d like support on feeding queries or have other questions.
Your chat with the midwife team will be private and confidential in accordance with Epical Global's Privacy Policy.
Yes! As part of your SMA® Baby Club membership, you get exclusive access to this service completely free.
We do not use AI midwives on the team. All the midwives you’ll be chatting to are real people.
If your question is about formula milk—How to prepare it, which stage to use, or anything product-related—our friendly SMA Careline® team is your best bet. They are on-hand 24/7.
If you're looking for advice around feeding more generally, our Midwife Chat service is also here to support you. If there’s ever something they can’t help with, they’ll gently guide you to speak to your healthcare professional for the best care.
You’re never on your own—we’re here to help however we can.


