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Image introducing the Midwife Live Chat service

The content of the Midwife Live Chat introduction image reads:

Through the noise, the data, the opinions, the judgement; instinct is still there...

Trust it.

Personalised one-to-one advice from qualified midwives.

SMA® Baby Club helping you go with your gut!

Midwives service availability

Midwives

Live chat available Mon-Fri 10am to 8pm excluding bank holidays

Time Response

Quick response

Chat with an expert in under 2 minutes.

Your Convenience

At your convenience

Whether you’re out & about or from the comfort of home.

Its Free

It’s free

SMA® Baby Club exclusive member benefit.

Meet the team

Jo

Midwife

I'm Jo Parkington, a midwife and passionate about reshaping how women access care and information during the most important stages of their lives. With over 30 years in maternity care, I want to remove barriers and meet women where they are — including on the platforms they already shop and trust. I believe in combining clinical expertise with technology to empower, not replace, real human connection.

Katie

Midwife & registered nurse

Hi, I’m Katie, I’m a midwife of over 20 years. I am looking forward to chatting with you and helping you navigate your worries and concerns throughout your journey to parenthood and beyond! I am passionate about helping you understand what’s going on with your bodies and how to ease anxieties and worries along the way.

Sarah

Midwife

Hi, I’m Sarah, I have been a midwife for many years, working with women within the NHS and supporting them with homebirths, hospital births, and navigating those early days with a new baby. I am passionate about giving women the information they need to make the choices that are right for them and supporting them on their journey.

Maya

Midwife & registered nurse

Hi, I’m Maya - I am a registered nurse and midwife with over five years of experience in various areas, including human rights, Indigenous health, sexual and reproductive rights. I am passionate about empowering women and girls and helping them make informed decisions about their health and bodies. In my free time, I enjoy running, swimming, travelling, and listening to music.

April: Midwife

April

Midwife

Hi I’m April, I am a qualified midwife with over seven years of experience in healthcare, beginning as a Clinical Support Worker and now practising confidently as a midwife. My journey across different trusts has strengthened my resilience, adaptability and confidence and these qualities shape the support I offer to women and families every day. I am passionate about making every interaction positive and supportive, whether in person or online. I bring professionalism, kindness and genuine care to every message I send.

Siobhan: Midwife

Siobhan

Midwife

Hi I’m Siobhan, I’m a Midwife and Newborn Life Support Instructor for The Resus Council UK. I am passionate about family led care and being able to provide evidence-based education and information to families. I have particular interests in reducing health inequalities and obstetric emergency management.

Helen: Health visitor

Helen

Health visitor

Hi, I’m Helen! I am a qualified Health Visitor, Children’s Nurse and gentle Sleep Coach with over 28 years of experience supporting babies, children, and families across both hospital and community settings, including a background in Paediatric Intensive Care. I have a particular interest in sleep, infant feeding, early development, emotional regulation, and supporting parental confidence. I am especially mindful of how overwhelming information can feel for parents, so I focus on simplifying advice and creating a positive, reassuring experience.

Sophie - Registered dietitian

Sophie

Registered dietitian

Hi, I’m Sophie! I am a Registered Dietitian and have over 10 years experience working across the NHS and private practice. My main specialisms are mental health, eating disorders and pregnancy nutrition. I am excited about this role to help as many people as possible.

SMA® Baby Club

Just for you - the benefits of SMA® Baby Club

Join the SMA® Baby Club – your trusted companion from pregnancy to toddlerhood! Enjoy 24/7 expert advice, personalised emails, exclusive offers, and helpful tools tailored to every step of your parenting journey. Join us and make every moment with your little one even more special!

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Frequently asked questions

Will my chat be with a midwife from SMA® Baby Club?

When you access Midwife Live, you’ll be connected to a midwife from Epical Global. Although Epical Global is affiliated with SMA® Baby Club, the advice they provide is independent.

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Are the midwives on the chat qualified?

Yes, all the midwives on the Epical Global team are fully qualified, insured and are registered with the Nursing & Midwifery Council, the independent regulating body for nurses and midwives in the UK. Epical Global is also regulated by the CQC (Care Quality Commission).

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Is the health visitor on the chat qualified?

Yes, the health visitor on the Epical Global team is fully qualified, insured and registered with The Nursing & Midwifery Council, the regulating body for nurses and midwives in the UK. Epical Global is also regulated by the CQC (Care Quality Commission).

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Is the dietitian on the chat qualified?

Yes, the dietitian on the Epical Global team is fully qualified. Sophie Mumby RD MNutr PGCert, is a Registered Dietitian and her qualifications are a first class honours undergraduate masters degree in Nutrition and Dietetics and a post graduate certificate in Eating Disorders.

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Can Midwife Live chat provide a medical diagnosis?

The service provided by Epical Global is for informational and educational purposes only. It is not a substitute for personalised medical care or emergency services. If you are in labour, experiencing a medical emergency, or have urgent concerns about your health or your baby’s wellbeing, please contact your healthcare provider or emergency services immediately. See Epical Global's Midwife Live Chat disclaimer for more info.

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How frequently can I use the Midwife Live chat service?

You can use the Online Midwife Chat service as frequently as you would like. There is no limit to how many times you can access it.

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When can I contact them?

The Midwife team are available from 10am to 8pm Monday to Friday.  However, SMA Careline® is available around the clock if you’d like support on feeding queries or have other questions.

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Will details of my chat be shared?

Your chat with the midwife team will be private and confidential in accordance with Epical Global's Privacy Policy.

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Is the service free?

Yes! As part of your SMA® Baby Club membership, you get exclusive access to this service completely free. 

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Does the service use AI midwives?

We do not use AI midwives on the team. All the midwives you’ll be chatting to are real people. 

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I have a question about formula milk. Should I use this service?

If your question is about formula milk—How to prepare it, which stage to use, or anything product-related—our friendly SMA Careline® team is your best bet. They are on-hand 24/7.

If you're looking for advice around feeding more generally, our Midwife Chat service is also here to support you. If there’s ever something they can’t help with, they’ll gently guide you to speak to your healthcare professional for the best care.

You’re never on your own—we’re here to help however we can.

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